ePoster
Presentation Description
Institution: Griffith University - QLD, Australia
Background:
Social media has become a vital tool for public education and awareness in plastic and reconstructive surgery. Platforms allow surgeons to share accurate information, demystify procedures, and address misinformation through engaging formats such as videos, infographics, and interactive content. These efforts can foster informed decision-making and reduce stigma associated with reconstructive and cosmetic procedures.
Discussion:
While social media platforms such as Instagram and TikTok, provides unprecedented opportunities to educate and connect, its use must comply with ethical and legal standards. The Australasian Society of Plastic Surgeons and AHPRA emphasize the importance of accountability for content published under a surgeon’s name. Advertising must avoid misleading claims, adhere to evidence-based practices, and include disclaimers clarifying educational intent.
The Medical Board of Australia advises maintaining professional boundaries by interacting with patients through designated healthcare channels rather than social media to prevent blurring relationships. Privacy protection is critical, requiring explicit consent before sharing patient images. Photos must avoid identifiable features, and before-and-after images should be unedited to ensure authenticity.
Social media can enhance patient education and accessibility when used responsibly. Surgeons must balance innovation with compliance to protect patient trust and safety. Future research should focus on refining guidelines and best practices for leveraging social media in surgical education.
Presenters
Authors
Authors
Dr Emily Horan -